{"id":16900,"date":"2024-07-11T09:54:26","date_gmt":"2024-07-11T00:54:26","guid":{"rendered":"https:\/\/www.tradlinx.com\/blog\/?p=16900"},"modified":"2024-12-05T14:22:40","modified_gmt":"2024-12-05T05:22:40","slug":"%eb%82%98%ec%9d%b4%ed%82%a4-%ec%a3%bc%ea%b0%80-%ec%82%ac%ec%83%81-%ec%b5%9c%ec%95%85%ec%9d%98-%ed%8f%ad%eb%9d%bd%ec%84%b8-%ec%9b%90%ec%9d%b8%ec%9d%80-d2c-%ec%a0%84%eb%9e%b5","status":"publish","type":"post","link":"https:\/\/www.tradlinx.com\/blog\/guide\/%eb%82%98%ec%9d%b4%ed%82%a4-%ec%a3%bc%ea%b0%80-%ec%82%ac%ec%83%81-%ec%b5%9c%ec%95%85%ec%9d%98-%ed%8f%ad%eb%9d%bd%ec%84%b8-%ec%9b%90%ec%9d%b8%ec%9d%80-d2c-%ec%a0%84%eb%9e%b5\/","title":{"rendered":"\ub098\uc774\ud0a4 \uc8fc\uac00 \uc0ac\uc0c1 \ucd5c\uc545\uc758 &#8216;\ud3ed\ub77d\uc138&#8217;&#8230; \uc6d0\uc778\uc740 D2C \uc804\ub7b5?"},"content":{"rendered":"\n<p>\uc548\ub155\ud558\uc138\uc694. \ubb3c\ub958\uac00 \uc26c\uc6cc\uc9c0\ub294 \uacf5\uac04, \ud2b8\ub808\ub4dc\ub9c1\uc2a4\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc5ec\ub7ec\ubd84\uc740 \u2018\uc6b4\ub3d9\ud654\u2019 \ud558\uba74 \uc5b4\ub5a4 \ube0c\ub79c\ub4dc\uac00 \ub5a0\uc624\ub974\uc2dc\ub098\uc694? \uc544\ub9c8 \uc815\ub9d0 \ub9ce\uc740 \ubd84\ub4e4\uc774 \uc544\ub514\ub2e4\uc2a4 \uc544\ub2c8\uba74 \ub098\uc774\ud0a4\ub97c \ub300\ub2f5\ud560 \uac83 \uac19\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc138\uacc4 \ucd5c\ub300 \ube0c\ub79c\ub4dc \ub098\uc774\ud0a4\uac00 \uc2e4\uc801 \ubd80\uc9c4\uacfc \uc804\ub9dd \uc545\ud654\ub85c \uc0ac\uc0c1 \ucd5c\uc545\uc758 \uc8fc\uac00 \ud3ed\ub77d\uc138\ub97c \uc774\uc5b4\uac00\uace0 \uc788\ub2e4\uace0 \ud569\ub2c8\ub2e4. \uc774\uc5d0 \ub300\ud55c \uc8fc \uc6d0\uc778\uc73c\ub85c &#8216;D2C \uc804\ub7b5\uc758 \uc2e4\ud328&#8217;\uac00 \uc9c0\ubaa9\ub418\uc5c8\ub2e4\uace0 \ud558\ub294\ub370\uc694, \uacfc\uc5f0 \ub098\uc774\ud0a4\uac00 \uc8fc\ub825\ud588\ub358 D2C \uc804\ub7b5\uacfc \uc774 \uc804\ub7b5\uc774 \ubbf8\uce5c \uc601\ud5a5\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"563\" src=\"\/blog\/wp-content\/uploads\/2024\/07\/\ubcf8\ubb38_01-8.jpg\" alt=\"\" class=\"wp-image-16974\" srcset=\"\/blog\/wp-content\/uploads\/2024\/07\/\ubcf8\ubb38_01-8.jpg 1000w, \/blog\/wp-content\/uploads\/2024\/07\/\ubcf8\ubb38_01-8-300x169.jpg 300w, \/blog\/wp-content\/uploads\/2024\/07\/\ubcf8\ubb38_01-8-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\ud558\ub8e8\ub9cc\uc5d0 20% \uae09\ub77d\ud55c \ub098\uc774\ud0a4&#8230; \ud604 \uc0c1\ud669\uc740?<\/h2>\n\n\n\n<p>CNBC\uc5d0 \ub530\ub974\uba74 \ub098\uc774\ud0a4\uc758 \uc8fc\uac00\ub294 \uc9c0\ub09c\ub2ec 28\uc77c(\ud604\uc9c0\uc2dc\uac04) \uc804\uc77c\ub300\ube44 19.98% \ud3ed\ub77d\ud55c 75.37\ub2ec\ub7ec\uc5d0 \uac70\ub798\ub97c \ub9c8\uce5c \uc774\ud6c4 \uacc4\uc18d \ud558\ub77d\ud574 \ud604\uc7ac\ub294 70\ub2ec\ub7ec \ucd08\ubc18\uc5d0 \uba38\ubb3c\uace0 \uc788\ub294 \uc911\uc785\ub2c8\ub2e4. \ud558\ub8e8 \ub9cc\uc5d0 20%\uc758 \ud3ed\ub77d\uc138\ub97c \ubcf4\uc778 \uac83\uc740 1980\ub144 \uc0c1\uc7a5 \uc774\ud6c4 44\ub144\ub9cc\uc5d0 \ucc98\uc74c \uc788\ub294 \uc77c\uc774\ub77c\uace0 \ud558\ub294\ub370\uc694, \uc774\ub807\uac8c \ud3ed\ub77d\uc138\ub97c \ubcf4\uc778 \ub370\uc5d0\ub294 \ucd5c\uadfc\uc758 \uc2e4\ub9dd\uc2a4\ub7ec\uc6b4 \uc2e4\uc801 \uc5ec\ud30c \ud0d3\uc785\ub2c8\ub2e4. \uc9c0\ub09c \ub2ec 27\uc77c \ub098\uc774\ud0a4\ub294 2024\ub144 \ud68c\uacc4\uc5f0\ub3c4 4\ubd84\uae30(3~5\uc6d4) \uc2e4\uc801\uc744 \ubc1c\ud45c\ud588\ub294\ub370, \ub9e4\ucd9c\uc774 126\uc5b5\ub2ec\ub7ec(\uc57d 17\uc870 4000\uc5b5\uc6d0)\ub85c \uc804\ub144 \ub3d9\uae30 \ub300\ube44 \uc57d 2% \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4. 2024\ub144 \ud68c\uacc4\uc5f0\ub3c4(2023\ub144 6\uc6d4~2024\ub144 5\uc6d4) \uc804\uccb4\ub85c \ubcf4\uba74 \ub9e4\ucd9c\uc740 513\uc5b56000\ub9cc \ub2ec\ub7ec\ub85c \uc804\ub144 \ub300\ube44 1% \uc99d\uac00\ud574 \ucf54\ub85c\ub098 \uae30\uac04\uc744 \uc81c\uc678\ud55c 14\ub144 \ub9cc\uc758 \uac00\uc7a5 \ub0ae\uc740 \uc5f0\uac04 \ub9e4\ucd9c \uc99d\uac00\uc728\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub5a8\uc5b4\uc9c4 \ub9e4\ucd9c\ub85c \uc778\ud574 \ub098\uc774\ud0a4\ub294 \uc778\uc6d0 \uac10\ucd95\uc5d0\ub3c4 \ub4e4\uc5b4\uac14\uc2b5\ub2c8\ub2e4. 2024\ub144 \ucd08 1,600\uba85 \uc774\uc0c1\uc758 \uc9c1\uc6d0\ub4e4\uc744 \ud574\uace0\ud55c \ub098\uc774\ud0a4\ub294 \ube0c\ub79c\ub4dc\uc758 \uc6b4\uc601 \ubd80\ubd84\uc744 \uac04\uc18c\ud654\ud558\uace0, \uad00\ub9ac \uacc4\uce35\uc744 \uc904\uc5ec \ub514\uc790\uc778, \uc0c1\ud488 \uc81c\uc791, \uc81c\ud488 \uc81c\uc791 \ub4f1\uacfc \uac19\uc740 \ubd80\uc11c\uc5d0 \ub354 \ud22c\uc790\ud558\uace0 \uc788\ub2e4\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ub5a8\uc5b4\uc9c4 \ub9e4\ucd9c\uacfc \ud22c\uc790\uc790\ub4e4\uc758 \uc2e0\ub8b0, \uadf8\ub9ac\uace0 \uc18c\ube44\uc790\ub4e4\uc758 \uc120\ud638\ub3c4\ub97c \ub2e4\uc2dc \uc138\uc6b0\ub294 \uac83\uc740 \uc27d\uc9c0 \uc54a\uc544 \ubcf4\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub098\uc774\ud0a4\uc758 \uc2e4\uc801 \ubd80\uc9c4\uacfc \uc804\ub9dd \uc545\ud654\ub85c \uad6d\ub0b4 \uc5c5\uccb4\ub4e4\ub3c4 \ub09c\ub9ac\uc785\ub2c8\ub2e4. \uc8fc\ub85c \ub098\uc774\ud0a4\uc5d0 OEM \ubc29\uc2dd\uc73c\ub85c \uc81c\ud488\uc744 \uacf5\uae09\ud574 \ub9e4\ucd9c\uc758 \uc0c1\ub2f9\ubd80\ubd84\uc774 \ub098\uc774\ud0a4 \uc758\ub958\ub098 \uc2e0\ubc1c \ubd80\ubb38 \uc0dd\uc0b0\uc5d0 \uc758\uc874\ud558\uace0 \uc788\ub358 \uae30\uc5c5\ub4e4\uc774 \ub098\uc774\ud0a4\uc758 \uc2e4\uc801 \ubd80\uc9c4\uacfc \ud568\uaed8 \uc904\uc904\uc774 \uc8fc\uac00 \ud558\ub77d\uc744 \uacaa\uace0 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ub098\uc774\ud0a4\uc758 \uc2e4\uc801 \ud558\ub77d\uc740 \ube44\ub2e8 \ub098\uc774\ud0a4\uc758 \ubb38\uc81c \ubfd0\ub9cc \uc544\ub2c8\ub77c \ud574\uc678 \uc2dc\uc7a5\uc758 \uad00\ub828 \uc5c5\uccb4\ub4e4\uae4c\uc9c0 \ub2e4\uac01\uc801\uc73c\ub85c \uc548\uc88b\uc740 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc5b4 \ud558\ub8e8 \ube68\ub9ac \uc2e4\uc801\uc744 \ud68c\ubcf5\ud558\ub294 \uac83\uc774 \uc2dc\uae09\ud574 \ubcf4\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"563\" src=\"\/blog\/wp-content\/uploads\/2024\/07\/\ubcf8\ubb38_02-6.jpg\" alt=\"\" class=\"wp-image-16977\" srcset=\"\/blog\/wp-content\/uploads\/2024\/07\/\ubcf8\ubb38_02-6.jpg 1000w, \/blog\/wp-content\/uploads\/2024\/07\/\ubcf8\ubb38_02-6-300x169.jpg 300w, \/blog\/wp-content\/uploads\/2024\/07\/\ubcf8\ubb38_02-6-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\ub098\uc774\ud0a4\uc758 D2C \uc804\ub7b5 \ud65c\uc6a9<\/h2>\n\n\n\n<p>\uc774\ubc88 \ub098\uc774\ud0a4 \uc8fc\uac00 \ud3ed\ub77d\uc138\uc758 \uac00\uc7a5 \ud070 \uc6d0\uc778\uc740 D2C \uc804\ub7b5\uc758 \uc2e4\ud328\ub77c\uace0 \uc804\ubb38\uac00\ub4e4\uc740 \ub9d0\ud569\ub2c8\ub2e4. \uc2e4\uc81c\ub85c D2C \uc0ac\uc5c5\uc778 Nike direct \ub9e4\ucd9c\uc740 4\ubd84\uae30\uc5d0 8% \uac10\uc18c\ud558\uba74\uc11c \uc5f0\uac04 \uae30\uc900 1% \uc99d\uac00\uc5d0 \uadf8\ucce4\uc2b5\ub2c8\ub2e4. \uc774 \uc804\ub7b5\uc774 \ub098\uc774\ud0a4\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\ucce4\ub294\uc9c0 \uc790\uc138\ud788 \ud30c\uc545\ud558\uae30 \uc804\uc5d0 \uba3c\uc800 D2C\uac00 \ubb34\uc5c7\uc778\uc9c0, \uadf8\ub9ac\uace0 \ub098\uc774\ud0a4\ub294 \uc774 \uc804\ub7b5\uc744 \uc5b4\ub5bb\uac8c \uc804\uac1c\ud588\ub294\uc9c0\uc5d0 \ub300\ud574 \uba3c\uc800 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">1) D2C\ub780?<\/h3>\n\n\n\n<p>D2C, DTC\ub77c\uace0\ub3c4 \ubd88\ub9ac\ub294 \uc774 \ub2e8\uc5b4\ub294 Direct to Customer\uc758 \uc57d\uc790\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\uac00 \uc77c\ubc18\uc801\uc73c\ub85c \uc54c\uace0 \uc788\ub294 B2B, B2C\uc758 \uacbd\uc6b0 \ub300\uc0c1\uc774 \ud68c\uc0ac\uc778\uc9c0, \uc18c\ube44\uc790\uc778\uc9c0\uc5d0 \ub530\ub77c \uac08\ub9b0\ub2e4\uba74 D2C\ub294 \ud310\ub9e4\uc790\uac00 \uc18c\ube44\uc790\uc5d0\uac8c \uc9c1\uc811 \uc790\uc0ac \uc81c\ud488\uc744 \ud310\ub9e4\ud558\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\ub098\ub77c\ub85c \uc608\ub97c \ub4e4\uc5b4 \uc124\uba85\ud574 \ubcfc\uac8c\uc694. \ubcf4\ud1b5 \uc6b4\ub3d9\ud654\ub97c \uc0b0\ub2e4\uace0 \ud558\uba74 \ud574\ub2f9 \ube0c\ub79c\ub4dc\uc758 \ub9e4\uc7a5\uc744 \uc9c1\uc811 \ubc29\ubb38\ud558\ub294 \ubd84\ub4e4\ub3c4 \uacc4\uc2dc\uaca0\uc9c0\ub9cc, ABC\ub9c8\ud2b8\ub098 \ud48b\ub77d\ucee4 \ub4f1\uc758 \uc18c\ub9e4\uc810\uc744 \ubc29\ubb38\ud558\uc2dc\ub294 \ubd84\ub4e4\ub3c4 \uacc4\uc2dc\uc8e0. \ud558\uc9c0\ub9cc D2C\ub85c \ud310\ub9e4\ud55c\ub2e4\uba74 \ub098\uc774\ud0a4 \uc790\uc0ac \uc628\ub77c\uc778\ubab0, \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0 \uc9d1\uc911\ud574 \ud310\ub9e4\ud558\ub294 \uac83\uc744 \ub9d0\ud569\ub2c8\ub2e4. \uc911\uac04\uc5d0 \uc788\ub294 \uc720\ud1b5\uc5c5\uccb4, \ub3c4\ub9e4\uc5c5\uccb4, \uc18c\ub9e4\uc5c5\uccb4 \ub4f1\uc758 \uc911\uac1c \ub2e8\uacc4\ub97c \uc0dd\ub7b5\ud558\uace0 \uc81c\uc870\uc5c5\uccb4\uc640 \uc18c\ube44\uc790\ub97c \uc9c1\uc811 \uc5f0\uacb0\ud558\ub294 \ubc29\uc2dd\uc774 D2C \ubc29\uc2dd\uc785\ub2c8\ub2e4. \ub098\uc774\ud0a4\ub294 \uc774 D2C \ubc29\uc2dd\uc5d0 \ub530\ub77c \uc804 \uc138\uacc4\uc5d0\uc11c \uc6b4\uc601 \uc911\uc778 \uc720\ud1b5 \ucc44\ub110\uc744 3\ub9cc\uc5ec\uac1c\uc5d0\uc11c 40\uc5ec\uac1c\ub85c \ub300\ud3ed \ucd95\uc18c\ud558\uc600\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>D2C \ubc29\uc2dd\uc744 \uc804\uac1c\ud588\uc744 \ub54c\uc758 \uc7a5\uc810\uc740 \ubb34\uc5c7\uc774 \uc788\uc744\uae4c\uc694? \uba3c\uc800 \uc790\uc0ac \ucc44\ub110\uc744 \uc0ac\uc6a9\ud558\uae30 \ub54c\ubb38\uc5d0 \uc77c\uad00\ub41c \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\uc640 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud574 \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uc5b4\ud560 \uc218 \uc788\ub2e4\ub294 \uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc18c\ub9e4\uc5c5\uccb4\ub97c \uac70\uce58\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc5d0 \uace0\uac1d\uacfc\uc758 \uc18c\ud1b5\uc774 \uc6a9\uc774\ud558\uace0, \ub354 \ube60\ub974\uac8c \ud53c\ub4dc\ubc31\uc744 \ubc18\uc601\ud560 \uc218 \uc788\uc8e0. \uc911\uac1c \ub2e8\uacc4\uac00 \uc5c6\uc5b4 \uc81c\uc870\uc5c5\uccb4\uc758 \ub9c8\uc9c4\uc774 \ud655\ubcf4\ub41c\ub2e4\ub294 \uc810 \ub610\ud55c \ud070 \uc7a5\uc810\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"563\" src=\"\/blog\/wp-content\/uploads\/2024\/07\/\ubcf8\ubb38_03-6.jpg\" alt=\"\" class=\"wp-image-16978\" srcset=\"\/blog\/wp-content\/uploads\/2024\/07\/\ubcf8\ubb38_03-6.jpg 1000w, \/blog\/wp-content\/uploads\/2024\/07\/\ubcf8\ubb38_03-6-300x169.jpg 300w, \/blog\/wp-content\/uploads\/2024\/07\/\ubcf8\ubb38_03-6-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2) \ub098\uc774\ud0a4\uc758 D2C \uc804\ub7b5 \uc804\uac1c \ubc29\ubc95<\/h3>\n\n\n\n<p>\uadf8\ub7fc \ub098\uc774\ud0a4\ub294 \uc5b4\ub5bb\uac8c \uc774 D2C \ubc29\uc2dd\uc744 \ud1b5\ud574 \ud310\ub9e4\ub97c \uc804\uac1c\ud574 \ub098\uac14\uc744\uae4c\uc694?<\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul>\n<li><strong>\ub514\uc9c0\ud138 \ud1b5\ud569<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\ub098\uc774\ud0a4\ub294 \ub514\uc9c0\ud138 \uc778\ud504\ub77c\uc5d0 \ub9c9\ub300\ud55c \ud22c\uc790\ub97c \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \uc790\uccb4 \ud648\ud398\uc774\uc9c0\uc778 Nike.com\uacfc Nike app, SNKRS app, Nike Training Club\uacfc \uac19\uc740 \ubaa8\ubc14\uc77c \uc571\uc744 \uace0\ub3c4\ud654\uc2dc\ud0a8 \ub098\uc774\ud0a4\ub294 \uc774\ub7ec\ud55c \ud50c\ub7ab\ud3fc\ub4e4\uc744 \ud1b5\ud574 \uc9c1\uc811 \uc81c\ud488\uc744 \ud310\ub9e4\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uac1c\uc778\ud654\ub41c \ucf58\ud150\uce20, \ub3c5\uc810 \uc81c\ud488, \ucee4\ubba4\ub2c8\ud2f0 \uae30\ub2a5\uc744 \ud1b5\ud574 \uc18c\ube44\uc790\ub4e4\uacfc \uc18c\ud1b5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul>\n<li><strong>\uc18c\ube44\uc790 \ub370\uc774\ud130 \ud65c\uc6a9<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\uc790\uccb4 \ub514\uc9c0\ud138 \ucc44\ub110\uc744 \uc6b4\uc601\ud558\uba74 \uc7a5\uc810\uc774 \ubb34\uc5c7\uc77c\uae4c\uc694? \uc18c\ube44\uc790\ub4e4\uc758 \ub370\uc774\ud130\uc5d0 \uc9c1\uc811 \uc811\uadfc\ud560 \uc218 \uc788\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \ub098\uc774\ud0a4\ub294 \ubc29\ub300\ud55c \uc18c\ube44\uc790 \ub370\uc774\ud130\ub97c \uc774\uc6a9\ud574 \ub9de\ucda4\ud654 \ub41c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc9dc\uace0, \uc18c\ube44\uc790 \ud2b8\ub80c\ub4dc\ub97c \uc608\uce21\ud558\uba70 \uc804\uccb4 \uc1fc\ud551 \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ub370 \uc8fc\ub825\ud588\uc2b5\ub2c8\ub2e4. \uac1c\uc778\ud654 \ub41c \uc81c\ud488 \ucd94\ucc9c\uacfc \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc740 \uc774\ub7ec\ud55c \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc218\uc9d1\ud55c \uc18c\ube44\uc790\ub4e4\uc758 \ud589\ub3d9 \uc778\uc0ac\uc774\ud2b8\uc5d0 \uc758\ud574 \uad6c\ub3d9\ub429\ub2c8\ub2e4. \ub610\ud55c \uace0\uac1d\uc758 \uad6c\ub9e4 \ud328\ud134\uc744 \ubd84\uc11d\ud574 \uc0c8\ub85c\uc6b4 \uc81c\ud488 \uac1c\ubc1c \uc2dc\uc5d0\ub3c4 \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul>\n<li><strong>\ud601\uc2e0 \ubc0f \uac1c\uc778\ud654<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\ub098\uc774\ud0a4\ub294 Nike By You(\uad6c NIKEiD)\uc640 \uac19\uc740 \ud601\uc2e0\uc801\uc778 \uc11c\ube44\uc2a4\ub97c \ud1b5\ud574 \uace0\uac1d\uc774 \uc9c1\uc811 \uc2e0\ubc1c\uacfc \uc758\ub958\ub97c \ucee4\uc2a4\ud130\ub9c8\uc774\uc9d5\uc744 \ud560 \uc218 \uc788\uac8c \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \uc11c\ube44\uc2a4\ub97c \ud1b5\ud574 \uc18c\ube44\uc790\ub4e4\uc740 \ub2e4\uc591\ud55c \ub514\uc790\uc778\uc73c\ub85c \ub098\ub9cc\uc758 \ub098\uc774\ud0a4 \uc81c\ud488\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc5c8\uc8e0. \uc774\ub7ec\ud55c \uac1c\uc778\ud654\ub41c \uc11c\ube44\uc2a4\ub294 \uc18c\ube44\uc790\ub4e4\uc758 \ucda9\uc131\ub3c4\ub97c \uac15\ud654\uc2dc\ud0a4\uace0 \uacbd\uc7c1\uc0ac\ub4e4\uacfc \ucc28\ubcc4\ud654 \uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub610\ud55c \ud601\uc2e0\uc801\uc778 \ub9c8\ucf00\ud305 \ud65c\ub3d9\ub3c4 \uc9c4\ud589\ud588\ub294\ub370\uc694, \uc18c\uc15c \ubbf8\ub514\uc5b4, \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305, \uc2a4\ud3ec\uce20 \ub9c8\ucf00\ud305 \ub4f1 \ub2e4\uc591\ud55c \ucc44\ub110\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \uc804\uac1c\ud558\uba70 \uac00\uc0c1 \ud604\uc2e4(VR), \uc99d\uac15 \ud604\uc2e4(AR) \ub4f1\uc758 \uc0c8\ub85c\uc6b4 \uae30\uc220\uc744 \uc801\uadf9 \ud65c\uc6a9\ud574 \uace0\uac1d\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul>\n<li><strong>\uc634\ub2c8\ucc44\ub110 \uc811\uadfc<\/strong><\/li>\n<\/ul>\n\n\n\n<p>D2C\uc5d0 \uc911\uc810\uc744 \ub450\uba74\uc11c \ub098\uc774\ud0a4\ub294 \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \uacbd\ud5d8\uc744 \ud1b5\ud569\ud588\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 BOPIS(\uc628\ub77c\uc778 \uad6c\ub9e4, \ub9e4\uc7a5 \ud53d\uc5c5) \ubc0f \ucee4\ube0c\uc0ac\uc774\ub4dc \ud53d\uc5c5\uacfc \uac19\uc740 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \uac1c\ubc1c\ud558\uc5ec \uc628\ub77c\uc778 \uc1fc\ud551\uc758 \ud3b8\uc758\uc131\uacfc \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc758 \uc989\uc2dc\uc131\uc744 \uacb0\ud569\ud588\uc2b5\ub2c8\ub2e4. \uac00\ub839 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0 \uc6d0\ud558\ub294 \uc81c\ud488\uc774 \uc5c6\uc744 \uacbd\uc6b0, \uc628\ub77c\uc778 \uc2a4\ud1a0\uc5b4\uc5d0\uc11c \uad6c\ub9e4\ud574 \uc9c1\uc811 \uc9d1\uc73c\ub85c \ubc30\uc1a1\ubc1b\uc744 \uc218 \uc788\uac70\ub098 \uc628\ub77c\uc778\uc5d0\uc11c \uc8fc\ubb38\ud55c \uc81c\ud488\uc744 \ucc28\uc5d0\uc11c \ub0b4\ub9b4 \ud544\uc694 \uc5c6\uc774 \uc9c0\uc815\ub41c \uc7a5\uc18c\uc5d0\uc11c \ud53d\uc5c5\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul>\n<li><strong>\uba64\ubc84\uc2ed \ud504\ub85c\uadf8\ub7a8<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\ub098\uc774\ud0a4\ub294 \uc790\uccb4 \uba64\ubc84\uc2ed \ud504\ub85c\uadf8\ub7a8(NikePlus \ub4f1)\uc744 \ud1b5\ud574 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ub3c5\uc810 \uc81c\ud488, \uc2e0\uc81c\ud488\uc5d0 \ub300\ud574 \uba3c\uc800 \uad6c\ub9e4\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc8fc\uac70\ub098 \uc0ac\uc6a9\uc790\uc5d0 \ub9de\ucda4\ud654 \ub41c \uc6b4\ub3d9 \ud50c\ub79c\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774 \uc804\ub7b5\uc740 \uc9c1\uc811 \ud310\ub9e4\ub97c \ucd09\uc9c4\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uace0\uac1d\ub4e4\uc758 \ub192\uc740 \ucda9\uc131\ub3c4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul>\n<li><strong>\ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ud154\ub9c1<\/strong><\/li>\n<\/ul>\n\n\n\n<p>D2C \ubc29\uc2dd\uc740 \uc6b0\ub9ac \ube0c\ub79c\ub4dc\uc5d0 \uc9d1\uc911\ud574 \ube0c\ub79c\ub4dc\ub9cc\uc758 \uc2a4\ud1a0\ub9ac\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\ub2e4\ub294 \uc7a5\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc790\uc0ac \ucc44\ub110\uc744 \ud65c\uc6a9\ud574 \ud2b9\ubcc4\ud55c \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \uc804\ub2ec\ud558\uace0 \uc18c\ube44\uc790\uc640 \uc5f0\uacb0\ub418\uc5b4 \uc788\ub2e4\ub294 \ub290\ub08c\uc744 \uc804\ub2ec\ud569\ub2c8\ub2e4. \ud761\uc785\ub825 \uc788\ub294 \ucf58\ud150\uce20\uc640 SNS \ucea0\ud398\uc778, \uc778\ud50c\ub8e8\uc5b8\uc11c \ud30c\ud2b8\ub108\uc2ed \ub4f1\uc744 \ud1b5\ud574 \ub098\uc774\ud0a4\ub294 \uac15\ub825\ud55c \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \uc720\uc9c0\ud558\uace0 \uc790\uc0ac \ud50c\ub7ab\ud3fc\uacfc\uc758 \uc9c1\uc811 \uc18c\ud1b5\uc744 \uc7a5\ub824\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul>\n<li><strong>\uacf5\uae09\ub9dd \ucd5c\uc801\ud654<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\ub098\uc774\ud0a4\ub294 D2C \uc804\ub7b5\uc744 \uac15\ud654\ud558\uace0\uc790 \uacf5\uae09\ub9dd\uc744 \uac04\uc18c\ud654 \uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \ubb3c\ub958, \uc7ac\uace0 \uad00\ub9ac \ubc0f \uc720\ud1b5 \ub124\ud2b8\uc6cc\ud06c\ub97c \ucd5c\uc801\ud654\ud568\uc73c\ub85c\uc368 \ub098\uc774\ud0a4\ub294 \uc801\uc2dc \ubc30\uc1a1\uc744 \ubcf4\uc7a5\ud558\uace0 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ud5a5\uc0c1\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"563\" src=\"\/blog\/wp-content\/uploads\/2024\/07\/\ubcf8\ubb38_04-4.jpg\" alt=\"\" class=\"wp-image-16979\" srcset=\"\/blog\/wp-content\/uploads\/2024\/07\/\ubcf8\ubb38_04-4.jpg 1000w, \/blog\/wp-content\/uploads\/2024\/07\/\ubcf8\ubb38_04-4-300x169.jpg 300w, \/blog\/wp-content\/uploads\/2024\/07\/\ubcf8\ubb38_04-4-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\ub098\uc774\ud0a4 \uc2e4\uc801 \ubd80\uc9c4\uc758 \uc6d0\uc778<\/h2>\n\n\n\n<p>\uc55e\uc11c \uc124\uba85\ud55c D2C \uc804\ub7b5\uc744 \ud3ec\ud568\ud574 \uc774\ubc88 \ub098\uc774\ud0a4 \uc2e4\uc801 \ubd80\uc9c4\uc5d0 \uae30\uc5ec\ud55c \ub2e4\ub978 \uc694\uc778\ub4e4\uc744 \ud55c \ubc88 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">1) D2C \uc804\ub7b5\uc758 \uc2e4\ud328<\/h3>\n\n\n\n<p>\ucf54\ub85c\ub098 \uc774\ud6c4 \uae00\ub85c\ubc8c \uacf5\uae09\ub9dd\uc774 \ud63c\ub780\ud574\uc9c0\uac8c \ub418\uba74\uc11c \ub098\uc774\ud0a4\ub294 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uacf5\uae09\ud558\uae30 \uc704\ud574 \ub300\ub7c9\uc758 \uc7ac\uace0\ub97c \uc0dd\uc0b0\ud588\ub294\ub370\uc694, \uadf8 \uc601\ud5a5\uc73c\ub85c \uc7ac\uace0\uac00 \ub9ce\uc774 \uc313\uc774\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ubb38\uc81c\ub294 \uacbd\uae30\uac00 \uc548\uc88b\uc544\uc9c0\uba74\uc11c \uc218\uc694\uac00 \uc904\uc5b4\ub4e4\uc790 \uadf8 \uc218\ub9ce\uc740 \uc7ac\uace0 \ubd80\ub2f4\uc744 \uc548\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ucf54\ub85c\ub098 \ub54c \uc774\ub3d9\uc5d0 \uc81c\ud55c\uc774 \uac78\ub9ac\uba74\uc11c \uc18c\ube44\uc790\ub4e4\uc774 \uc8fc\uc694 \ub3c4\u00b7\uc18c\ub9e4\uc810\uc744 \ucc3e\uae30 \ud798\ub4e4\uac70\ub77c\uace0 \ud310\ub2e8\ud55c \ub098\uc774\ud0a4\ub294 \uc8fc\uc694 \ub3c4\u00b7\uc18c\ub9e4 \uc5c5\uccb4\ub4e4\uacfc\uc758 \uacc4\uc57d\uc744 \uc911\ub2e8\ud558\uace0 \uc628\u00b7\uc624\ud504\ub77c\uc778 \uc9c1\ud310\uc7a5\uc744 \ub298\ub9ac\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ud558\uc9c0\ub9cc \uc774\ub7ec\ud55c \uc804\ub7b5\uc744 \ud1b5\ud574 \uc5ed\uc73c\ub85c \uacbd\uc7c1\uc5c5\uccb4\uc778 \uc544\ub514\ub2e4\uc2a4, \ub274\ubc1c\ub780\uc2a4 \ub4f1\uc5d0 \ub3c4\u00b7\uc18c\ub9e4\uc810 \ucd94\uac00 \uc9c4\ucd9c \uae30\ud68c\ub97c \ub0b4\uc8fc\uc5c8\uc73c\uba70 \uc628\ub7ec\ub2dd, \ud638\uce74 \ub4f1\uc758 \uc2e0\uc0dd \ube0c\ub79c\ub4dc\ub4e4\uc774 \uce58\uace0 \ub098\uc62c \uc218 \uc788\uac8c \ub3c4\uc640\uc8fc\ub294 \uaf34\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc8fc\uc694 \uc628\u00b7\uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \uc0ac\ub77c\uc9c4 \ub098\uc774\ud0a4\ub294 \uc18c\ube44\uc790\ub4e4\uacfc \uc810\ucc28 \uba40\uc5b4\uc84c\uace0, \ub9e4\ucd9c\uc774 \ud558\ub77d\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>D2C\ub85c \ud310\ub9e4\ud558\uac8c \ub418\uba74 \ud480\ud544\uba3c\ud2b8\uac00 \uc5c6\ub2e4\ub294 \uac83\ub3c4 \ud070 \ub2e8\uc810\uc785\ub2c8\ub2e4. \ud480\ud544\uba3c\ud2b8\uac00 \uc788\ub2e4\uba74 \uc7ac\uace0\uc640 \ubb3c\ub958\uc5d0 \uad00\ud55c \ud544\uc694\uc0ac\ud56d\uc744 \uad00\ub9ac\ud574\uc8fc\uae30 \ub54c\ubb38\uc5d0 \uc140\ub7ec\uc758 \ubd80\ub2f4\uc774 \uc904\uc5b4\ub4dc\ub294\ub370, D2C\ub85c \ud310\ub9e4\ud558\uac8c \ub418\uba74 \uc7ac\uace0 \uad00\ub9ac, \ubc30\uc1a1 \ubc0f \ubb3c\ub958 \ucc98\ub9ac, \ucc3d\uace0 \uc784\ub300 \ubc0f \uad00\ub9ac\uc640 \uac19\uc740 \ub192\uc740 \uc6b4\uc601 \ube44\uc6a9\uc744 \ub5a0\uc548\uc544\uc57c \ub418\uae30 \ub54c\ubb38\uc5d0 \uad00\ub9ac, \uc7ac\uc815\uc801 \uce21\uba74\uc5d0\uc11c \ud070 \ubd80\ub2f4\uc744 \ub5a0\uc548\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2) \ud601\uc2e0 \uc5c6\ub294 \ud074\ub798\uc2dd \uc544\uc774\ud15c\uc758 \uc7ac\ud0d5<\/h3>\n\n\n\n<p>\uc5d0\uc5b4\ud3ec\uc2a4, \ucf54\ub974\ud14c\uc988 \ub4f1\uc758 \uacfc\uac70\uc5d0 \uc778\uae30 \uc788\uc5c8\ub358 \uc81c\ud488\ub4e4\uc744 \uc7ac\ud0d5\ud558\uac70\ub098 \ud55c\uc815\ud310 \ucd9c\uc2dc\uc5d0 \ub9e4\ub2ec\ub9ac\uac8c \ud560 \ub9cc\ud55c \ud601\uc2e0\uc801\uc778 \uc81c\ud488 \uac1c\ubc1c\uc5d0 \uc801\uadf9\uc801\uc774\uc9c0 \uc54a\uc558\ub2e4\ub294 \uc810\ub3c4 \uc9c0\uc801\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud30c\uc774\ub0b8\uc15c\ud0c0\uc784\uc2a4(FT)\uc5d0 \ub530\ub974\uba74 2019\ub144 \uc138\uacc4\uc721\uc0c1\uc120\uc218\uad8c\uc5d0\uc11c 17\uba85\uc758 \uc120\uc218\uac00 \ub098\uc774\ud0a4 \uc2e0\ubc1c\uc744 \uc2e0\uace0 \uae08\uba54\ub2ec\uc744 \ub544\ub2e4\uace0 \ud569\ub2c8\ub2e4. \uc138\uacc4\uc721\uc0c1\uc120\uc218\uad8c\uc740 \uc2a4\ud3ec\uce20 \ube0c\ub79c\ub4dc\uc758 \ud601\uc2e0\uc744 \uc99d\uba85\ud558\ub294 \uc790\ub9ac\ub85c \uc88b\uc740 \uc131\uc801\uc744 \ub0b8 \uc120\uc218\uac00 \uc5b4\ub5a4 \ube0c\ub79c\ub4dc\uc758 \uc81c\ud488\uc744 \ucc29\uc6a9\ud558\ub290\ub0d0\uac00 \uc8fc\ubaa9\ubc1b\uc8e0. \uc774 \ub54c \ub098\uc774\ud0a4\uac00 \uc120\ubcf4\uc778 \ud0c4\uc18c \uc12c\uc720\uac00 \uc774\ud6c4 \ub2e4\ub978 \ube0c\ub79c\ub4dc\ub4e4\uc5d0\uac8c\ub3c4 \uc801\uc6a9\ub418\uc5c8\ub294\ub370\uc694, \uc774\uc804\uc758 \ub098\uc774\ud0a4\ub77c\uba74 \ub2e4\ub978 \ube0c\ub79c\ub4dc\uac00 \ub098\uc774\ud0a4\uc758 \ud601\uc2e0\uc5d0 \uac00\uae4c\uc6cc\uc9c8 \ub54c\ucbe4 \ub2e4\ub978 \ud601\uc2e0\uc744 \uc120\ubcf4\uc600\ub294\ub370 \uadf8\ub807\uc9c0 \uc54a\uc740 \uac83\uc785\ub2c8\ub2e4. \uc6d4\uc2a4\ud2b8\ub9ac\ud2b8\uc800\ub110(WSJ)\uc740 \uc804\ubb38\uac00\ub97c \uc778\uc6a9\ud574 &#8220;\ub098\uc774\ud0a4\uc758 &#8216;\uc9c4\uc9dc \ud601\uc2e0\uc801\uc778 \uc6b4\ub3d9\ud654&#8217;\ub294 \ub0b4\ub144 \ubd04\uae4c\uc9c0 \ub098\uc624\uc9c0 \uc54a\ub294\ub2e4&#8217;\uba70 &#8216;\ud30c\ub9ac \uc62c\ub9bc\ud53d\uc5d0\uc11c\ub3c4  \ud601\uc2e0\uc801\uc778 \uc81c\ud488\uc744 \ubcf4\uae30\ub294 \uc5b4\ub824\uc6b8 \uac83&#8217;\uc774\ub77c \uc804\ud574 \ub2f9\ubd84\uac04 \ub098\uc774\ud0a4\uc5d0\uc11c \ud601\uc2e0\uc801\uc778 \uc81c\ud488\uc744 \uae30\ub300\ud558\uae30\ub294 \uc5b4\ub824\uc6b8 \uc804\ub9dd\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3) \uc911\ud654\uad8c \ud310\ub9e4 \ub454\ud654<\/h3>\n\n\n\n<p>\uc911\ud654\uad8c\uc5d0\uc11c\uc758 \ud310\ub9e4\uac00 \uc9c0\uc9c0\ubd80\uc9c4\ud55c \uac83\ub3c4 \uc2e4\uc801\uc5d0 \ud070 \uc601\ud5a5\uc744 \ub07c\ucce4\uc2b5\ub2c8\ub2e4. \uc911\uad6d\uc5d0\uc11c\ub294 \uad6d\ub0b4 \uc2a4\ud3ec\uce20\uc6e8\uc5b4 \ube0c\ub79c\ub4dc\uac00 \uc810\uc810 \uc131\uc7a5\ud558\uba74\uc11c \uc18c\ube44\uc790\ub4e4\uc758 \uc778\uc9c0\ub3c4\uc640 \uc120\ud638\ub3c4\uac00 \ub192\uc544\uc84c\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uc911\uad6d \uc2a4\ud3ec\uce20\uc6e8\uc5b4 \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc628\ub77c\uc778 \ud310\ub9e4 \ucc44\ub110\uc744 \ud65c\uc6a9\ud574 \uacf5\uaca9\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uacfc \uc800\ub834\ud55c \uac00\uaca9\uc744 \ub0b4\uc138\uc6e0\uace0, \uc911\uad6d \uc18c\ube44\uc790\ub4e4\uc740 \uacbd\uc81c \uc131\uc7a5 \ub454\ud654\uc640 \uc18c\ub4dd \uac10\uc18c\ub85c \uc778\ud574 \uac00\uaca9\uc5d0 \ub300\ud55c \ubbfc\uac10\ub3c4\uac00 \ub192\uc544\uc9c0\uba74\uc11c \ub354 \uc800\ub834\ud55c \uad6d\ub0b4 \uc81c\ud488\uc744 \uc120\ud638\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc911\uad6d\uc758 \uc80a\uc740\uce35\ub4e4\uc740 \uac1c\uc131\uacfc \ud3b8\uc548\ud568\uc744 \uc911\uc2dc\ud558\uba74\uc11c \uc2a4\ud2b8\ub9bf \ud328\uc158 \ube0c\ub79c\ub4dc\ub098 \ub514\uc790\uc774\ub108 \ube0c\ub79c\ub4dc \uc81c\ud488\ub4e4\uc744 \ub354 \uc120\ud638\ud558\ub294 \uacbd\ud5a5\uc774 \ub298\uc5b4\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uacb0\uad6d \uad6d\ub0b4 \ube0c\ub79c\ub4dc\ub4e4\uc758 \uac15\ub825\ud55c \ub9c8\ucf00\ud305\uacfc \uc911\uad6d \uc18c\ube44\uc790\ub4e4\uc758 \uc18c\ube44 \ubcc0\ud654\ub85c \uc778\ud574 \ub098\uc774\ud0a4\uc758 \uc785\uc9c0\uac00 \uc810\ucc28 \uc881\uc544\uc9c0\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"563\" src=\"\/blog\/wp-content\/uploads\/2024\/07\/\ubcf8\ubb38_05-4.jpg\" alt=\"\" class=\"wp-image-16980\" srcset=\"\/blog\/wp-content\/uploads\/2024\/07\/\ubcf8\ubb38_05-4.jpg 1000w, \/blog\/wp-content\/uploads\/2024\/07\/\ubcf8\ubb38_05-4-300x169.jpg 300w, \/blog\/wp-content\/uploads\/2024\/07\/\ubcf8\ubb38_05-4-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\uc55e\uc73c\ub85c \ub098\uc774\ud0a4\ub294 \uc5b4\ub5bb\uac8c \ub420\uae4c?<\/h2>\n\n\n\n<p>\uc804\ubb38\uac00\ub4e4\uc740 D2C\uc5d0 \uc911\uc810\uc744 \ub454\uac83\uc774 \uc18c\ub9e4\uc5c5\uc790\ub4e4\uc758 \uc911\uc694\uc131\uc744 \uacfc\uc18c\ud3c9\uac00\ud558\uace0, \uacbd\uc7c1 \uc5c5\uccb4\ub4e4\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub354 \uac15\ud558\uac8c \ub9cc\ub4e4\uc5c8\ub2e4\uace0 \ub9d0\ud569\ub2c8\ub2e4. \ub610\ud55c D2C \uc911\uc2ec\uc73c\ub85c \uc804\uac1c\ub418\uba74\uc11c \ud601\uc2e0\uc774 \ubd80\uc871\ud588\ub2e4\uace0\ub3c4 \uc124\uba85\ud558\uc8e0. \ub530\ub77c\uc11c \ub098\uc774\ud0a4\uac00 \uc55e\uc73c\ub85c\ub3c4 D2C \uc804\ub7b5\uc744 \uace0\uc218\ud560 \uc9c0\ub294 \ubbf8\uc9c0\uc218\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c Nike\ub294 12\uc6d4\uc5d0 20\uc5b5 \ub2ec\ub7ec\uc758 \ube44\uc6a9 \uc808\uac10 \uacc4\ud68d\uc744 \ubc1c\ud45c\ud588\uc73c\uba70, \ub2f9\uc2dc \ucd5c\uace0 \uc7ac\ubb34 \ucc45\uc784\uc790\uc778 Matt Friend\ub294 &#8216;DTC \uc804\ub7b5\uc774 \uc18c\ub9e4\uc5c5\uccb4 \uc6b4\uc601\uc5d0 \ubcf5\uc7a1\uc131\uacfc \ube44\ud6a8\uc728\uc131\uc744 \ub354\ud588\ub2e4&#8217;\uace0 \ub9d0\ud558\uae30\ub3c4 \ud588\uc8e0. Friend\ub294 \uc774\uc5d0 \ub367\ubd99\uc5ec &#8216;\uc18c\ube44\uc790\ub4e4\uc740 \uc5ec\uc804\ud788 \uba40\ud2f0\uc0f5 \ube0c\ub79c\ub4dc\uc640 \uac19\uc740 \uc18c\ub9e4\uc5c5\uccb4\ub4e4\uc5d0\uc11c \uc1fc\ud551\ud558\uace0 \uc788\uc73c\uba70, \uc6b0\ub9ac\ub294 \uc18c\ube44\uc790\uc5d0\uac8c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0 \uc2dc\uc7a5\uc5d0 \ub0b4\ub193\ub294 \uc0c8\ub85c\uc6b4 \ud601\uc2e0\uc744 \ud1b5\ud574 \ucd5c\ub300\ud55c\uc758 \ud6a8\uacfc\ub97c \ub0b4\uae30 \uc704\ud574 \ube0c\ub79c\ub4dc\uc640 \ud3ec\uc9c0\uc154\ub2dd\uc744 \ub192\uc5ec\uc57c \ud55c\ub2e4&#8217;\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \ub098\uc774\ud0a4\ub294 \ub2e4\uc2dc \ub3c4\ub9e4 \ud310\ub9e4\uc640 \uade0\ud615\uc744 \ucc3e\uc544\uac00\ub294 \ucd94\uc138\ub85c 4\ubd84\uae30 \uc911 DTC \ud310\ub9e4\ub294 -8%\uc600\ub358 \uac83\uc5d0 \ube44\ud574 \ub3c4\ub9e4 \ud310\ub9e4\ub294 +5%\ub97c \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\uc81c \uc5bc\ub9c8 \ub0a8\uc9c0 \uc54a\uc740 \ud30c\ub9ac \uc62c\ub9bc\ud53d\uc774 \ub098\uc774\ud0a4\uc5d0\uac8c\ub294 \uae30\ud68c\uc785\ub2c8\ub2e4. \uac01\uad6d \uc120\uc218\ub4e4\uc774 \ub098\uc774\ud0a4 \uc2e0\ubc1c\uc744 \uc2e0\uace0 \uc88b\uc740 \uc131\uc801\uc744 \ub0b8\ub2e4\uba74 \ub9e4\ucd9c\uc774 \ud68c\ubcf5\ud560 \uc218\ub3c4 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ub9c8\uce68 \ud30c\ub9ac \uc62c\ub9bc\ud53d \uc2dc\uc98c\uc5d0 \ub9de\ucdb0 \uc54c\ud30c \ub808\uc774\uc11c, \ud398\uac00\uc218\uc2a4 \ub7ec\ub2dd\ud654 \uac19\uc740 \uace0\uc131\ub2a5 \uc81c\ud488\uc774 \ucd9c\uc2dc \uc608\uc815\uc774\ub77c\uace0 \ud558\ub294\ub370\uc694, \ub098\uc774\ud0a4\ub294 \uc774 \uc81c\ud488\ub4e4\uc758 \ud310\ub9e4\uc5d0 \uc801\uadf9\uc801\uc73c\ub85c \ud798\uc744 \uc3df\uc744 \uc608\uc815\uc785\ub2c8\ub2e4. \uc774\uc640 \ud568\uaed8 100\ub2ec\ub7ec \ubbf8\ub9cc\uc758 \uc2e0\uc81c\ud488 \ub610\ud55c \uc120\ubcf4\uc77c \uc608\uc815\uc778\ub370\uc694, \ud074\ub798\uc2dd\uc73c\ub85c \ubd84\ub958\ub418\ub294 150~200\ub2ec\ub7ec \ub300\uc758 \uc5d0\uc5b4 \uc870\ub3581\uc744 \ub300\uccb4\ud560 \uc8fc\ub825 \uc0c1\ud488\uc774 \ub420 \uac83\uc73c\ub85c \uad00\uc2ec\uc744 \ub04c\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub098\uc774\ud0a4\ub294 \uacbd\uc7c1\ub825\uc744 \ub418\ucc3e\uc544\uc624\uae30 \uc704\ud574 \ud601\uc2e0\ud654\uc5d0 \uc801\uadf9\uc801\uc73c\ub85c \ub178\ub825\ud558\uace0 \uc788\uc9c0\ub9cc, \uc548\ud0c0\uae5d\uac8c\ub3c4 \uc2e0\uc81c\ud488 \ubd80\uc871\uc73c\ub85c \uc778\ud574 \ub514\uc9c0\ud138 \ud310\ub9e4\uc640 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uc81c\ud488\uc5d0\ub9cc \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc5b4 \ub2f9\ubd84\uac04 \uc5b4\ub824\uc6c0\uc774 \uc9c0\uc18d\ub420 \uc804\ub9dd\uc785\ub2c8\ub2e4. \uc18c\ube44\uc790\ub85c\uc11c \ube68\ub9ac \ub098\uc774\ud0a4\uac00 \ud601\uc2e0\uc801\uc778 \uc81c\ud488\uacfc \ud568\uaed8 \uc9c0\ub09c \ub0a0\uc758 \uba85\uc131\uc744 \ub418\ucc3e\uae38 \ubc14\ub77c\ubd05\ub2c8\ub2e4.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.tradlinx.com\/ko\/services\/ocean-visibility?utm_source=homepage&amp;utm_medium=blog&amp;utm_campaign=2407011_contents&amp;utm_content=%EB%82%98%EC%9D%B4%ED%82%A4%20%EC%8B%A4%EC%A0%81%20%EB%B6%80%EC%A7%84\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.tradlinx.com\/blog\/wp-content\/uploads\/2024\/06\/%EA%B8%80%EB%A1%9C%EB%B2%8C-%EB%B8%94%EB%A1%9C%EA%B7%B8-%EB%B0%B0%EB%84%88-2.png\" alt=\"\" class=\"wp-image-15186\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\" id=\"SE-81c19872-6616-4ee4-90d7-b220a00bc609\"><strong>\u25cf\ud568\uaed8 \ubcf4\uba74 \uc88b\uc740 \ucee8\ud150\uce20 \ubaa8\uc74c\u25cf\u200b<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\" id=\"SE-5411a0e6-585f-4f7a-8b8e-c721a9fc79e7\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.tradlinx.com\/blog\/guide\/shipgo%eb%a1%9c-%ec%82%b4%ed%8e%b4%eb%b3%b8-%ed%99%8d%ed%95%b4-%ec%82%ac%ed%83%9c-%ec%8b%a4%ec%a0%9c-%ec%a7%80%ec%97%b0-%ec%8b%9c%ea%b0%84%ec%9d%80-%ec%96%b4%eb%8a%90-%ec%a0%95%eb%8f%84%ec%9d%bc\/\" target=\"_blank\"><u>\ud64d\ud574 \uc0ac\ud0dc, \uc2e4\uc81c \uc9c0\uc5f0 \uc2dc\uac04 ShipGo\ub85c \uc0b4\ud3b4\ubcf4\uae30<\/u><\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.tradlinx.com\/blog\/tip\/%ea%b2%ac%ec%a0%81%eb%b6%80%ed%84%b0-%ec%84%a0%ec%a0%81%ea%b9%8c%ec%a7%80-%eb%aa%a8%eb%93%a0-%eb%ac%b4%ec%97%ad%ec%8b%a4%eb%ac%b4%eb%a5%bc-%ed%94%8c%eb%9e%ab%ed%8f%bc%ec%97%90%ec%84%9c-%ed%95%9c\/\" target=\"_blank\"><u>\uacac\uc801\ubd80\ud130 \uc120\uc801\uae4c\uc9c0 \ud50c\ub7ab\ud3fc\uc73c\ub85c \ud55c\ubc88\uc5d0 \ud574\uacb0\ud558\uae30<\/u><\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.tradlinx.com\/blog\/guide\/%eb%b6%80%ec%a0%95%ed%99%95%ed%95%9c-eta%ea%b0%80-%ea%b8%b0%ec%97%85%ec%97%90-%eb%af%b8%ec%b9%98%eb%8a%94-%ec%98%81%ed%96%a5%ec%a0%95%ed%99%95%ed%95%9c-eta-%eb%8d%b0%ec%9d%b4%ed%84%b0\/\" target=\"_blank\"><u>\uc815\ud655\ud55c ETA \ub370\uc774\ud130\ub97c \ud655\ubcf4\ud558\uace0 \ud65c\uc6a9\ud558\ub294 \ubc29\ubc95\uc740?<\/u><\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.tradlinx.com\/blog\/guide\/%ec%95%84%eb%82%a0%eb%a1%9c%ea%b7%b8-%eb%b2%84%eb%a6%ac%ea%b3%a0-%eb%ac%bc%eb%a5%98-%ea%b8%88%eb%a9%94%eb%8b%ac-%eb%94%b4-%ec%8b%b1%ea%b0%80%ed%8f%ac%eb%a5%b4\/\" target=\"_blank\"><u>\uc544\ub0a0\ub85c\uadf8 \ubc84\ub9ac\uace0 \u2018\ubb3c\ub958 \uae08\uba54\ub2ec\u2019 \ub534 \uc2f1\uac00\ud3ec\ub974<\/u><\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.tradlinx.com\/blog\/guide\/%eb%ac%bc%eb%a5%98%ec%97%90%eb%8f%84-saas-%ec%86%94%eb%a3%a8%ec%85%98%ec%9d%b4-%ed%95%84%ec%9a%94%ed%95%9c-%ec%9d%b4%ec%9c%a0\/\" target=\"_blank\"><u>\ubb3c\ub958\uc5d0\uc11c SaaS \uc194\ub8e8\uc158\uc774 \uc65c \ud544\uc694\ud560\uae4c<\/u><\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.tradlinx.com\/blog\/guide\/%ed%83%9c%ed%92%8d%ec%9d%b4-%ec%98%a4%eb%a9%b4-%ec%88%98%ec%b6%9c%ec%9e%85-%ec%84%a0%eb%b0%95%ec%9d%80-%ec%96%b4%eb%96%bb%ea%b2%8c-%eb%8c%80%ec%b2%98%ed%95%a0%ea%b9%8c-%ed%9e%8c%eb%82%a8%eb%85%b8\/\" target=\"_blank\"><u>\ud0dc\ud48d\uc774 \uc624\uba74 \uc218\ucd9c\uc785 \uc120\ubc15\uc740 \uc5b4\ub5bb\uac8c \ub300\ucc98\ud560\uae4c?<\/u><\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.tradlinx.com\/blog\/guide\/%eb%b6%88%ec%95%88%ec%a0%95%ed%95%9c-%ed%95%b4%ec%83%81-%ec%9a%b4%ec%86%a1%ec%9d%84-%ea%b7%b9%eb%b3%b5%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95-%eb%ac%bc%eb%a5%98%eb%8c%80%eb%9e%80-%ec%9d%b8%ec%82%ac\/\" target=\"_blank\"><u>\u20183\ucc99 \uc911 2\ucc99\uc740 \uc9c0\uac01\u2019 \ud574\uc0c1 \uc6b4\uc1a1\uc758 \ubd88\uc548\uc815\uc131 \uadf9\ubcf5\ubc95<\/u><\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/blog.naver.com\/tradlinx0522\/223290341970\" target=\"_blank\"><u>\uc218\ucd9c\uc785 \uae30\uc5c5\uc744 \uc704\ud55c \ubb3c\ub958 \ud50c\ub7ab\ud3fc \ud65c\uc6a9 \uac00\uc774\ub4dc<\/u><\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.tradlinx.com\/blog\/business-with-tradlinx\/shipgo-%ec%84%b1%ea%b3%b5%ec%82%ac%eb%a1%80-%eb%85%b8%eb%a5%b4%eb%94%95%ec%8a%ac%eb%a6%bd-%ec%9c%a0%eb%9f%bd-%eb%af%b8%ea%b5%ad%ec%84%9c-%ec%88%98%ec%b6%9c%ec%9e%85%ed%95%98%eb%8a%94-%ea%b8%b0\/\" target=\"_blank\"><u>\ub178\ub974\ub515\uc2ac\ub9bd \u201c\uc720\ub7fd, \ubbf8\uad6d\uc11c \uc218\ucd9c\uc785\ud558\ub294 \uae30\uc5c5\uc5d0\uac90 \ud544\uc218 \uc11c\ube44\uc2a4\u201d<\/u><\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.tradlinx.com\/blog\/trade-news\/33%ec%a1%b0-%ec%8b%9c%ec%9e%a5%ec%9d%84-%ec%84%a0%eb%8f%84%ed%95%98%eb%8a%94-%eb%ac%bc%eb%a5%98-%ec%8a%a4%ed%83%80%ed%8a%b8%ec%97%85-%ed%8a%b8%eb%a0%88%eb%93%9c%eb%a7%81%ec%8a%a4\/\" 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\ubd84\ub4e4\uc774 \uc544\ub514\ub2e4\uc2a4 \uc544\ub2c8\uba74 \ub098\uc774\ud0a4\ub97c \ub300\ub2f5\ud560 \uac83 \uac19\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc138\uacc4 \ucd5c\ub300 \ube0c\ub79c\ub4dc \ub098\uc774\ud0a4\uac00 \uc2e4\uc801 \ubd80\uc9c4\uacfc \uc804\ub9dd \uc545\ud654\ub85c \uc0ac\uc0c1 \ucd5c\uc545\uc758 \uc8fc\uac00 \ud3ed\ub77d\uc138\ub97c \uc774\uc5b4\uac00\uace0 \uc788\ub2e4\uace0 \ud569\ub2c8\ub2e4. \uc774\uc5d0 \ub300\ud55c \uc8fc \uc6d0\uc778\uc73c\ub85c &#8216;D2C \uc804\ub7b5\uc758 \uc2e4\ud328&#8217;\uac00 \uc9c0\ubaa9\ub418\uc5c8\ub2e4\uace0 \ud558\ub294\ub370\uc694, \uacfc\uc5f0 \ub098\uc774\ud0a4\uac00 \uc8fc\ub825\ud588\ub358 D2C \uc804\ub7b5\uacfc \uc774 \uc804\ub7b5\uc774 \ubbf8\uce5c \uc601\ud5a5\uc5d0 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